Unraveling Confirmation Bias: Why We Unknowingly Incline Towards Our Beliefs
Why are we so opposed to changing our opinions and why are we naturally attracted to choices which confirm our beliefs? One of the...
top of page
Insights & Observation.
Breaking the Herd Mentality: Outsmarting the Bandwagon Effect
Do you sometimes find yourselves towing the line of others, despite having strong contrary convictions? And you don’t even know why you...
Action Bias: Sometimes Doing Nothing is Better Than Doing Something
In the world of decision-making, our choices can be influenced by silent puppeteers called cognitive biases. One of these influencers is...
Ambiguity Effect: How The Desire for Certainty Clouds Our Decision-Making
"Uncertainty is the only certainty there is, and knowing how to live with insecurity is the only security." – John Allen Paulos Imagine...
Anchoring Bias: When Cognitive Biases Cloud Your Judgments
The world of finance involves working with numbers and estimates at all levels. Whether it is reading reports, or conducting in depth...
The Base Rate Fallacy: How Cognitive Biases Can Make or Break Your Investment Success
Human psychology often plays a big part in investment choices. While traditional financial theory assumes rational decision-making,...
Take the first step
Get in touch to find out what our team can do for you.
bottom of page