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Action Bias: Sometimes Doing Nothing is Better Than Doing Something

Updated: Nov 18, 2023

In the world of decision-making, our choices can be influenced by silent puppeteers called cognitive biases. One of these influencers is action bias, which means we tend to prefer doing something instead of doing nothing, no matter what's going on. This is especially important in investing, where decisions can seriously affect our money. Understanding and dealing with action bias is really important. This article of our behavioural finance series explores what action bias is, gives examples, looks at why it happens, and talks about how it affects investors and financial advisors. By figuring out action bias, investors can make better decisions about money.

Action Bias

Explanation of Action Bias


Action bias, rooted in behavioural economics, is the inclination to take action even when inaction might be the more appropriate response. This bias often stems from a psychological need to be seen as proactive or from the fear of missing out on opportunities. In the world of investing, where uncertainty reigns supreme, action bias can be particularly insidious. Investors succumb to the pressure to act swiftly, sometimes against their better judgement, driven by a desire to feel in control or to avoid the regret of not having acted.


Examples of Action Bias


To illustrate the pervasive nature of action bias, one need not look further than the sports field. In soccer, for instance, goalkeepers often dive to one side during penalty kicks, even though statistical analysis suggests that staying in the centre increases the chance of blocking the shot. The act of diving, despite its suboptimal success rate, is a manifestation of action bias – the goalkeeper feels the need to do something, even if that something is not the most rational choice.


Similarly, in the investment world, an investor might feel compelled to constantly buy and sell stocks, driven by a sense of urgency. This constant churn in the portfolio might be counterproductive, as studies show that frequent trading can erode returns due to transaction costs and market volatility.


Why Does Action Bias Happen?


Understanding the roots of action bias is crucial in addressing it effectively. The psychological underpinnings are complex, involving a combination of factors such as a need for control, fear of regret, and societal expectations. The fear of missing out (FOMO) also plays a significant role, as investors may worry that by not acting, they are forfeiting potential gains.


Richard Thaler, a scientist of Behavioural economics, in his book ”Misbehaving”, talks about the concept of mental accounting. It's like when you separate your money into different mental piles in your mind. This separation sometimes makes people make not-so-smart choices. In the case of action bias, it means investors might feel like they have to do something with one pile of money, even if it's not the best thing for all their money. This act of unnecessarily meddling might lead to counterproductive decisions instead of the optimal choice of sticking to one’s original plan.


Application in Daily Life


As an example, imagine you're a student preparing for final exams. You have a study plan, and you've covered most of the material. However, there's one particularly challenging topic that you're unsure about. Action bias might lead you to spend excessive time re-reading your notes or searching for additional resources, even when deep down, you know that you need a break or that more studying won't necessarily enhance your understanding.


In this scenario, action bias might cause you to feel more productive by actively doing something (like studying), even if a more effective approach would be to take a break, relax, or focus on a different subject. This bias can sometimes prevent individuals from stepping back, reassessing the situation, and making more strategic decisions about how to use their time and energy.


Application for Investors


For investors, action bias can be a silent wealth destroyer. Legendary investor Warren Buffett, known for his patient and disciplined approach, once remarked, "The stock market is designed to transfer money from the active to the patient." This sage advice underscores the importance of resisting the urge to act impulsively. Successful investors understand the value of patience, strategic planning, and a long-term perspective.


Financial advisors, as stewards of their client's wealth, play a pivotal role in mitigating action bias. Educating clients about the potential pitfalls of impulsive decision-making and emphasising the importance of a well-thought-out financial plan can be instrumental. Rather than succumbing to the pressure of short-term market fluctuations, financial advisors can guide their clients towards a more disciplined and patient investment approach.


Jason Zweig, a prominent financial journalist and author of "Your Money and Your Brain," highlights the psychological challenges investors face, stating, "Being a successful investor over the long term is more about temperament than tactics.” Hence avoiding unnecessary action forms a major part of a healthy investor temperament. Given the current trends, changing economic headwinds, and absolute market volatility, investors might be tempted to go on a selling or buying spree, while on the other hand, simply staying put might be the best option.


How to Avoid Action Bias


Mitigating action bias requires a conscious effort and a blend of self-awareness and strategic thinking. One effective approach is to adopt a systematic investment plan and adhere to it rigorously. Setting clear investment goals, having a diversified portfolio, and periodically reviewing and rebalancing it can help investors stay on course.


Charlie Munger, the vice chairman of Berkshire Hathaway, shared a valuable insight: "The first rule is not to fool yourself, and you are the easiest person to fool." This piece of wisdom directly connects to the concept of action bias in investing. Munger is emphasising the importance of self-awareness and honesty. Investors can easily fall into the trap of action bias, feeling compelled to make decisions just for the sake of doing something.


To avoid this, Munger suggests questioning your motives regularly. This involves taking a step back, reflecting on why you're making certain choices, and seeking input from trusted advisors. Additionally, creating a checklist before making important financial decisions serves as a practical tool to counteract impulsive actions linked to action bias. It provides a structured approach that encourages careful consideration and helps investors avoid being fooled by the urge to act hastily.


The Gist


Action bias, a subtle force shaping our decisions, holds significant implications for investors navigating the complex world of finance. Recognising its presence, understanding its origins, and implementing strategies to counteract it are crucial steps toward becoming a more discerning and successful investor. As financial luminaries have emphasised, patience, discipline, and a long-term perspective are the cornerstones of investment success. By cultivating these qualities and resisting the allure of constant action, investors can navigate the tempestuous seas of the financial markets with greater resilience and wisdom.


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