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A Deep Dive into India's Paper Industry

Updated: Oct 17, 2023

In the world of stock market investments, sectors outside the limelight can sometimes hold significant potential. The Indian paper industry is one prime example of such a sector, increasingly capturing the attention of ambitious investors.

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Industry Analysis of India's Paper Industry

Raw Materials and Contributions of the Indian Paper Industry


The Indian Paper Manufacturers Association (IPMA) reports that the Indian paper industry wields significant global influence, contributing around 5% to the world's total paper output. With an estimated annual turnover surpassing Rs 80,000 crore, this industry is a pivotal player in the country's economy, channelling around Rs 5,000 crore into government revenues and directly employing half a million people, with an indirect employment of roughly 1.5 million more.


Indian paper mills, spanning from traditional to cutting edge, utilise a wide spectrum of raw materials, including wood, bamboo, recycled fibres, bagasse, wheat straw, rice husk, and more. Approximately 21% of production relies on wood, 71% on recycled fibres, and 8% on agro-residues. The geographic distribution of the industry, combined with a diverse market, establishes regional equilibrium for both production and consumption.

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Production in Pulp and Paper Industry in India

Growth Prospects


According to the 'India Paper Market Overview, 2018-2023' report, the Indian paper market experienced remarkable growth, boasting over a 10% Compound Annual Growth Rate (CAGR) during FY 2012-17. This encompasses various paper categories, with paperboard & industrial packaging paper and paper stationery accounting for nearly two-thirds of the market.


India's paper industry has become increasingly competitive, driven by technological advancements, improved infrastructure, and enhanced communication facilities. Factors like rising living standards, increased disposable income, and higher literacy rates have fuelled paper utilisation across applications such as writing, printing, newspapers, and packaging.

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Production in Paper Industry

As the country's economy surges ahead, so does the consumption of paper. Projections suggest that paper consumption will outpace GDP growth, creating a substantial opportunity for investors in small and mid-cap stocks. A mere one-kilogram increase in paper consumption per capita could translate into a staggering demand surge of one million tonnes.


The President of the Indian Paper Manufacturers Association (IPMA), Mr. Pawan Agarwal, notes that integrated paper mills have drastically reduced water usage from 200 cubic metres to 40 cubic metres per tonne of paper. The Indian Paper Industry has invested approximately US$ 3.05 billion (Rs 25,000 crore) in sustainable production processes and capacities over recent years.

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Export and Import in Paper Industry of India

Record High of Paper Stocks


In the first week of September 2023, numerous paper stocks experienced record double-digit gains, defying market volatility. Anirudh Garg, Partner and Head of Research at Invasset PMS, suggests that Indian paper stocks could potentially see a significant 50% upside in the coming year. Despite the digital age transforming many industries, the paper sector's growth remains closely tied to India's economic development, driven by increasing literacy rates, government emphasis on education, and the expanding packaging and e-commerce sectors.


Here are some of the major players in the Indian Paper Industry, along with the changes in their stock prices in the last 3 months.

Company Name

3 Months Change

Market Cap

Last Traded Price

​Andhra Paper

424.65

53.44%


Rs 2549 Cr

​Rs 641

Astron Paper &

24.96

28.41%


​Rs 152 Cr

​Rs 32.8

​Ballarpur Ind

0.69

24.64%


​Rs 110 Cr

​Rs 0.85

​Emami Paper

116.80

18.92%


​Rs 836 Cr

​Rs 138

​Genus Paper

16.69

23.61%


​Rs 518 Cr

​Rs 20.2

​JK Paper

312.45

27.68%


​Rs 6,718 Cr

Rs 397

​Kuantum Papers

188.80

2.28%


​Rs 1,635 Cr

​Rs 187

​Magnum Ventures

34.17

17.06%


​Rs 195 Cr

​Rs 40.8

Metroglobal

93.06

6.92%


​Rs 122 Cr

​Rs 98.9

​Nath Industries

54.77

25.56%


​Rs 132 Cr

​Rs 69.4

​NR Agarwal

297.60

26.01%


​Rs 646 Cr

​Rs 380

​Orient Paper

40.69

24.11%


​Rs 1,059 Cr

​Rs 49.9

​PAKKA

108.85

147.77%


​Rs 1,048 Cr

​Rs 268

​Pudumjee Paper

40.70

26.68%


​Rs 486 Cr

​Rs 51.2

​Ruchira Papers

112.10

29.26%


​Rs 431 Cr

​Rs 144

​Satia Ind

113.65

17.42%


​Rs 1,334 Cr

​Rs 133

​Seshasayee Paper

281.00

31.96%


​Rs 2,334 Cr

​Rs 370

​Shree Rama News

13.07

20.43%


​Rs 231 Cr

​Rs 15.6

​Shreyans Ind

210.30

32.67%


​Rs 402 Cr

​Rs 291

​South (I) Paper

106.45

0.52%


​Rs 201 Cr

​Rs 107

​Star Paper

171.25

38.04%


​Rs 363 Cr

​Rs 232

​Sumuka Agro Ind

107.90 34.11%

​Rs 103 Cr

​Rs 144

​Sundaram Multi

2.24

49.11%


​Rs 158 Cr

​Rs 3.33

West Coast Paper Mills Ltd

500.30

52.64%


​Rs 4,997 Cr

​Rs 757

Industry Outlook


As India continues its growth trajectory, the paper industry is expected to keep pace. Government initiatives promoting education and digital literacy will further enhance this growth. The 'Make in India' focus, particularly in Tamil Nadu, provides a boost to the paper and pulp industry, closely linked to education and literacy rates. As Anirudh Garg highlights, most of the drivers of paper stocks exhibit strong momentum, exemplified by the performance of JK Paper, West Coast, and Andhra Paper Ltd.


Growth Drivers


The removal of the European Union's ban on waste paper exports to India in April 2022 marked a turning point, offering a new source of raw materials and revitalising Indian paper manufacturers. These manufacturers are now operating at peak capacity.


Furthermore, paper companies have successfully implemented significant price hikes over the past few years. Writing and printing paper prices have reached an all-time high of Rs 90 per kilogram at retail, with these companies effectively passing on increased costs to consumers, sparking investor interest.


The imminent implementation of the National Education Policy (NEP) is expected to drive demand for new educational materials, including textbooks and study aids, as the curriculum undergoes transformations. Recycling older materials will further boost paper demand. India's per capita paper usage stands at approximately 13 kg, which is significantly lower than the global 57 kg giving a substantial consumption headroom. The pandemic has further spurred the demand for speciality paper like tissues and wipes, courtesy of which the hygiene industry is slated to grow at 4.47% between 2023 and 2027.

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Consumption Patterns in Paper Industry

Future Prospects and Changes


Sustainability has become a focus for the Indian paper industry. New Waste Management Rules 2022 and Mission LiFE by the government emphasise sustainability, creating new growth opportunities.The "Say NO to Plastic" movement is ushering in a new era for the paper industry, offering sustainable alternatives for product packaging. The FMCG industry further underscores the growth potential of paper-based packaging.


Challenges and Opportunities


In December 2022, a Bloomberg report indicated a decline in worldwide demand for packaging paper due to inflation's impact on consumer spending capacity. However, efforts by the RBI to control inflation and the paper industry's adaptability mitigate the effect on paper demand. Geopolitical tensions, particularly from China, pose short-term market correction risks. The Indian paper industry faces challenges, including fluctuating raw material costs and increased competition.


The Gist


Despite rising revenues and stock prices, valuations, particularly in terms of the P/E ratio, appear to be lagging behind historical norms. Even with the challenges, the Indian paper industry remains strong, adapting to global markets. By focusing on sustainability and capitalising on new opportunities, it offers a positive future for forward-looking investors.




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